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(1 - 2 of 2)
Title
Not your parents' Toyota
Author
LeBlanc, Natalie
Date
2012
Supervisor
Dye, Kelly
Degree Level
Honours
Discipline
Marketing
Affiliation
Business
Title
Understanding the (mis)match between intended & perceived brand personality: The case of wine labels/packaging
Author
Forbes-Crowe, Brianna S.
Date
2016
Supervisor
Sears, Donna
Degree Level
Honours
Discipline
Marketing
Affiliation
Business