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Understanding the (mis)match between intended & perceived brand personality
Title
Understanding the (mis)match between intended & perceived brand personality: The case of wine labels/packaging
Author
Forbes-Crowe, Brianna S.
Date
2016
Supervisor
Sears, Donna
Degree Level
Honours
Discipline
Marketing
Affiliation
Business
Not your parents' Toyota
Title
Not your parents' Toyota
Author
LeBlanc, Natalie
Date
2012
Supervisor
Dye, Kelly
Degree Level
Honours
Discipline
Marketing
Affiliation
Business