"Because it's 2015": Gendered media framing and the 2015 federal cabinet announcement
LE3 .A278 2017
Bachelor of Arts
The objective of this thesis is to examine whether the media coverage of the 2015 federalcabinet announcement marked a shift in how media cover women in Canadian politics. This cabinet announcement is particularly interesting as a case study because women made up 50% of the cabinet of Prime Minister Justin Trudeau. Given this gender equality, in theory there should be comparable media coverage between men and women cabinet ministers. If all things were equal, one could hypothesize that gender would not play a distinctive role in media coverage. In order to determine if there has been a shift in the way that female politicians are depicted in the media, this thesis asks three questions: if the media covered the cabinet announcement through a gendered lens, if the media covered the appointment of women cabinet ministers differently from male cabinet ministers, and if there are differences between newspapers in their coverage. These questions are answered through an inductive content media analysis, using three Canadian newspapers (the Toronto Star, The Globe and Mail, and the National Post). The results of the content analysis indicate that there was not a shift in the way that female politicians were depicted in the media, and that the media still portrayed female politicians in a way that emphasized their abnormality in the political sphere. This type of coverage also varies between newspaper’s, and appears to be dictated by the newspaper dominant political leaning.
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