Business, economy, society and sport: Discussing the value of junior hockey in Lanark County, Ontario
LE3 .A278 2017
Bachelor of Business Administration
Building on the sociological field of value and valuation, this thesis used a case study on the Carleton Place Canadians hockey team to highlight the different registers of value people consider when discussing junior hockey in their community. Junior hockey refers to players between the ages of 16-21 who compete in a competitive league, striving to continue their hockey career at a higher level (usually in a collegiate or professional league). A gap in existing research was found based on the lack of valuation studies surrounding amateur sport, and in particular, hockey. This study interviewed eleven people in the Lanark County, Ontario, located approximately twenty minutes away from Canada’s capital of Ottawa. These interviewees were chosen based on their role in the community and familiarity with the team. They were asked a number of questions in order to describe how they felt junior hockey affected their community in either positive or negative ways. After recording and reviewing all of the interviews, four main registers of valuation became apparent: economic value of sport, hockey as a business, social value of sport, and the value of arenas. What I found most compelling when conducting the interviews, however, is that not even one of the stakeholders mentioned anything about the value of playing hockey. They mentioned how it is a fun recreational activity for community members to watch, but failed to mention anything about why everyone is encouraged to play the game in the first place; for the fun of it! This thesis provides evidence that although hockey may provide many different forms of value to a community, the intrinsic value of playing hockey for strictly entertainment purposes may be lost in translation.
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