The 2010 Fifa World Cup™ development strategy: Analyzing development through sport in South Africa
LE3 .A278 2014
Bachelor of Arts
Development surrounding the 2010 FIFA World Cup™ attempted to blend two “development through sport” strategies - the Sport for Development and Peace movement and the use of mega sporting events for urban development - to create a lasting social and economic legacy for South Africa. The use of “development through sport” strategies during and following the tournament raises questions about how these strategies fit together. This paper examines these development through sport strategies within the context of the 2010 FIFA World Cup™ with the aim of determining if the mega-event development strategy fits within the broader Sport for Development and Peace movement. I argue that in the case of the 2010 FIFA World Cup, the two strategies do not fit together due to conflicting development motivations. This notion is supported by literature that assesses each strategy individually as well as by Darnell’s thesis on Sport for Development and Peace and its connection to mega-sporting events such as the World Cup and the Summer Olympics. This case study provides an analysis of South Africa’s post-apartheid development goals and how sports have become a component of particular national strategies on urban development.
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